Electrolux takes over the Valencia
For one week, the Swedish multinational Electrolux, which includes the brand names AEG, Zanussi and Electrolux, turned the Valencia Conference Centre into the best possible showcase for its products. The convention presented the company new range of appliances to the purchasing managers of Europe major electrical appliance retailers and purchasing groups.
Electrolux took full advantage of the versatile 2,000 m5f of exhibition space and divided the space into small rooms to present the latest in dishwashers, washing machines, tumble dryers and other kinds of kitchen appliances. In addition to allowing visitors to examine the products on display, the rooms were equipped with seating areas which enabled commercial presentations of the products to be made.
From energy-saving tumble dryers, glass-ceramic hobs in new colours and dishwashers which run on solar energy to a new range of high gloss piano black electrical appliances, the Conference Centre was filled with dozens of the very latest state-ofthe- art appliances.
These latest innovations were also present in the building main auditorium, where company managers presented the organisation future strategy on a giant 50m 5f LED screen