Case studies

Sustainable, Safe and Healthy Valencia

Participants: 272 (164 in person)

Customer: Visit Valencia

Event: Conference

Type: Corporate

Date: 11 March 2021

No. days: 1 day

We have to be a safe city and that means events like this. That we have the ability to adapt our offer to the preventive measures that are necessary to be able to continue working, that this does not stop anymore. And then we have, we must and we are already a sustainable destination.

Sandra Gómez // Deputy Major of Valencia

Challenge

This conference marked a breakthrough for our building in terms of sustainability. Following the audit carried out by AENOR, we were awarded digital certification for our carbon footprint and the Sustainable Tourism Smart Label. This initiative is part of Valencia's digital sustainable tourism scheme and forms part of a pioneering pilot project at global level. Thanks to blockchain technology, this label provides information on the carbon footprint generated by the Centre's activities in real time, as well as the measures implemented to reduce and offset it. For more information on the project, click here.

Another major challenge was to bring together a large part of the MICE tourism industry at the Valencia Conference Centre in order to give the sector some encouragement. The event was organised in conjunction with Visit Valencia and was attended by the Director of AECOC, José María Bonmatí; the Director of the Valencia Marathon, Paco Borao; the Programme Director of World Design Capital Valencia 2022, Corinna Heilmann, and Rafael Espartero, Secretary of the UGT Confederal Organisation, who explained why he chose our building to host this year's 43rd UGT Confederal Congress.

Solution

The conference was a hybrid event, attracting a large number of delegates both in person and online. It was attended by 164 people in person while another 108 people joined online. There were 161 views on Youtube. Likewise, the conference was particularly popular on Twitter and Linkedin before, during, and after the event, increasing engagement with the community of followers on both social networks.

Objectives met

There were two key challenges with very clear objectives. This event was successful in positioning Valencia, with the Conference Centre as a pioneer, as one of the leading venues for sustainable tourism at international level. And, by bringing together the meeting industry professionals, we helped to give the sector a boost. This conference served to demonstrate, once again, that the industry is more alive than ever, thanks to the safety protocols that have been implemented in conference centres.